Christine Churchill Departs SEMPO

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Stepping Away From SEMPO

By Christine Churchill

As SEMPO prepares for new Board elections, I have been asked by a number of friends and associates about my position and whether I plan to run. I thought I'd make a public statement on the issue.

After contemplating it for several months, I have decided to step down in my role on the Board of SEMPO and I will not be running for re-election. I've been a part of SEMPO from the beginning and really appreciated the opportunity to work with other professionals in my industry.

Founding and rearing SEMPO has, as many of you know, been a bumpy road. We've all learned a lot. It's been a good, if sometimes challenging learning experience. The SEMPO of today isn't the SEMPO I envisioned when I first started with it. And how it will evolve from here will depend on the hard work, perseverance, and vision of the next set of directors. In a nascent industry like Search, it is hard to anticipate what kind of professional organizations we will need to guide our work. My respect goes out to those who are going to form the next stage of the organization. Time may show us that we need multiple search marketing organizations, with different goals.

One of the most rewarding aspects of being involved with SEMPO is that I was able to meet and work with many of the talented energetic people in our industry. The Search Marketing community is fascinating. It attracts strong people who excel as pioneers and independent thinkers. We may be called 'renegades" and "cowboys" by the more staid industries, but our group is alive and beaming with vitality. I love this industry and the personalities who make it up. I wouldn't want to be working anywhere else.

This brings me to explain my motivation for stepping down. The foremost reason is personal. My closest brother has advanced cancer and is undergoing chemotherapy. It takes my time and energy and I want to be able to freely give both to him. Having lost my father, mother, and a best friend in the last few years, I place a high priority on my family and friends. Our fast paced industry forces us to move at warp speed and we often forget that it is the relationships in our lives that makes life rewarding. These life situations have forced me to do a major reality check and reprioritize my activities. Stepping away from SEMPO will allow me more time to enjoy a glorious sunrise with my family, and who knows what else. You may even see more articles from me here in the future.

I shall miss my working so closely with my comrades on the Board - many of whom have become cherished friends. We may not have always agreed, but each SEMPO Board member is a true professional for whom I have the utmost respect.

I wish SEMPO and the next Board the best of luck. I feel confident the current problems will be worked through and that a stronger SEMPO will emerge and will continue to educate the world about search marketing.

Christine Churchill

P.S. Just to clarify a possible point of confusion. There may be a "Chris Churchill" on the SEMPO Board nomination list, but that is not me, but my dear friend Chris Churchill, CEO of Fathom Online. Chris and I are often confused in print (to the point where we refer to each other as brother and sister - he tells me I could pass as a double for his real sister), and as I have told him many times -. I can't think of a nicer person to be confused with. ;-)

Editor: Mike Grehan. Search engine marketing consultant, speaker and author. http://www.search-engine-book.co.uk

Associate Editor: Christine Churchill. KeyRelevance.com

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